The Challenge
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Expanded company offerings to include financial services.
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Cohesive brand identity that unified both services under the same logo.
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Consistency across branding to create a seamless visual connection.
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Craft a fun, modern, and vibrant brand that balances professionalism with engagement.
Brand Expansion
Fuxebox was an established small company specializing in cybersecurity services for government entities in the Washington, D.C., and Virginia areas. As part of its growth strategy, the company expanded into financial services, broadening its client base beyond the public sector.
To visually differentiate these two service areas while maintaining brand cohesion, the logo was designed with a dual-color scheme. While the core design remained consistent, the distinct color palettes helped communicate the separation between cybersecurity and financial services. This approach was inspired by the Adobe Suite, where each program maintains a unique identity while still feeling part of the same ecosystem.
Color choices were intentional and rooted in industry associations—blue and green were selected for the technology division, symbolizing innovation, modernity, and the tech industry. Meanwhile, dark magenta and pink were used for financial services, evoking a sense of trust, urgency, and calmness.
Additionally, custom icons were developed to align with each sector’s branding guidelines, ensuring a cohesive and visually intuitive experience.
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Social Media Brand
Fuxebox aimed to create an approachable and engaging space where they could educate their audience on cybersecurity best practices, industry trends, and the latest financial updates, including tax announcements. To make these often complex and technical topics more accessible, they introduced a brand mascot—a raccoon named Hackoon. Representing the tech side of the company, Hackoon brought a playful and friendly touch to cybersecurity education, making learning more engaging and less intimidating for their audience.
