The Challenges
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Ensuring each plan is easy to understand at a glance.
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Communicating pricing clearly before users reach the checkout page.
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Highlighting the cost savings of the yearly plan compared to the monthly option.
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Showcasing the additional personalized services included in the enterprise plan.
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Incorporating a comprehensive FAQ section to address common questions upfront.
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Optimizing the page for a seamless mobile experience.
Rising Team's Pricing Page Updates
Like many startups, Rising Team continuously evolved to refine its offerings. These changes needed to be reflected in the pricing page to ensure clarity and transparency.
In 2022, the pricing page provided minimal information, relying heavily on scheduled demos and word of mouth. As the product grew in 2023, so did interest from potential customers. The pricing page needed to better communicate the product’s capabilities and plan options to support this growth.
By 2024, Rising Team decided to simplify its offerings, streamlining the structure from three plans to two. To maintain clarity without overwhelming users, key details were organized into collapsible sections, allowing visitors to explore relevant information at their own pace. This approach balanced transparency with a clean, user-friendly experience.
Pricing Figma's Exploration
Conclusion
After extensive research, brainstorming, and exploration, we arrived at a pricing page design that effectively addressed key needs. The new structure not only improved clarity but also led to tangible results—boosting booked meetings, increasing deal closures, and converting more new customers.